Skin care products come in formulations including lotion, cream, and ointment. Lotions are the thinnest while ointments are the thickest. The thicker the product, the more moisturizing effect it has on the skin. Lotions have the most water and the least beneficial moisturizing oils. Contrary to popular belief, water applied to the skin does not moisturize or hydrate the skin. In fact, it dries skin out further. To protect and replenish chronically dry skin choose thicker creams or even ointments rather than water-laden lotions. If you have particularly sensitive skin – skip the exotic fragrances as well.